Dixie Convention Center

Convention and Tourism Office

Convention and Tourism Office

Roxie Sherwin, Director

Address: 1835 Convention Center Drive
St. George, UT 84790
Phone: (435) 986-6612
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What We Do

The purpose of the tourism office is to bring people to Washington County — “heads in beds” is our goal! Our office is funded strictly by transient room taxes, so when people come here and stay in a hotel, RV park, Bed and Breakfast, etc. we generate dollars to market with and we get paid! Those “visitor expenditures” within our county generate a number of other benefits that contribute to the well being of Washington County.

Golf, Zion National Park, mountain biking, conventions, marathons, senior games, hiking, theater, historic tours, jeep tours, rappelling… there are endless tourism possibilities in Washington County!

To “talk” to people about this area, we advertise on TV, in magazines, newspapers, websites, billboards, etc. We also attend trade and consumer shows, work with travel agents and tour operators. We also financially support and sponsor other events that bring people to the area.

Mission Statement

  • Promote Washington County as a premier convention and tourist destination
  • Stimulate tourism’s economic impact
  • Unify tourism partners to maximize the visitor’s experience


Roxie moved to St. George in 1986. She began working for the original Dixie Center (now Dixie State University) before it was actually opened. After four years with the Dixie Center and an eight year maternity leave (!) she returned to the workforce by joining the St. George Area Convention and Tourism Office in 1999. She was promoted as Director in May of 2007. Roxie claims that the easiest part of her job is having so many things in Washington County to promote. She claims that the hardest part of her job is having so many things in Washington County to promote!

Roxie has one husband, one daughter, two sons and three grandkids that are possibly the cutest, naughtiest grandkids of all! She grew up in Lyman, Wyoming and claims that it is a great place to be from!