Sports and Outdoor Recreation

Sports and Outdoor Recreation

Kevin Lewis, Director

Address: 1835 Convention Center Drive
St. George, UT 84790
(Google Maps)
Phone: (435) 986-6633
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What We Do

The Office of Sports & Outdoor Recreation was created to help build on our brand as a world-class destination for sports and outdoor recreation. Our office services the needs associated with growth in sports tourism including the opportunities it provides, as well as the impact it has on our communities, and the demand it places on our sports and recreation assets. We play a coordinating role in bringing business, government, sports and community leaders together to strengthen our brand, manage resources, and facilitate the infrastructure needed to attract appropriate sporting events, enhance recreational opportunities throughout the county, infuse economic impact, and enrich the quality of life for our residents.

Mission Statement

To enhance the economy, image and quality of life in Washington County communities through the promotion and development of sports related tourism, and outdoor recreation.


Prior to his role as Director in the Office of Sports and Outdoor Recreation, Kevin spent eight years in Sports and Adventure Marketing for the St. George Area Tourism Office. There he played the lead role in bringing several key events to the County including the IRONMAN Triathlon, the IRONMAN 70.3 North American Championship, the World Horseshoe Pitching Championship, the NJCAA Women’s Fast Pitch National Tournament and the National ProWatercross Tour. Events like these bring brand recognition, and millions of dollars in economic impact to the County each year. As an event director Kevin has organized numerous music festivals in major cities around the country and helped organize and run halftime shows for several college bowl games.

While at the Tourism Office, Kevin also led the creative team in producing several award winning TV, video and web campaigns with honors including “Best TV Commercial”, and “Best Tourism Website”. His career portfolio includes national recognition and awards for television, print, multi-media, PR and web campaigns. In addition, Kevin is an accomplished presenter with national speaking awards in both informative and dramatic presentation.

Kevin is a graduate of Southern Utah University with degrees in Broadcast Journalism and English. His career experience includes positions as Vice President of Marketing and Multi-media Production for LearnKey, Inc.; Advertising and Marketing Director for the Oasis Resort; Sales and Festival Director at Heritage Music Festivals; and News Director for New Era Broadcasting. Kevin enjoys travel and outdoor recreation, theme parks, riding roller coasters and relaxing at the lake. He met his wife Kayron at SUU in the early 80’s and they are the parents of three children and two grandchildren.